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Market Updates

New Company Formed

In late August, Embria Health Sciences, Cedar Rapids, IA, entered the human nutrition market. Embria was founded to manufacture science-based natural ingredients for use in high-quality nutritional products. The company’s initial offering, eXselen, is a fully pasteurized selenium yeast that yields high levels of selenomethionine, an organic form of selenium that rapidly metabolizes within the body to yield high bioavailability and retention. Embria’s key products are manufactured using a proprietary technology, which produces vital metabolites that deliver nutritional benefits and support increased bioavailability. This premier technology is based on a similar process pioneered by Embria’s parent company, Diamond V Mills, Inc., which produces animal nutrition ingredients and fermented yeast products.

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